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You have decided that your website must form a part of your business marketing strategy. Just how much of your budget you allocate to this part of the marketing mix is clearly based on a number of factors. There are various methods of marketing your website via the internet, including:
Search Engine Optimisation (SEO) - at the basic level, this involves, as part of the web design and development process, ensuring that the website can be analysed easily by the various search engines - this in turn forms the basis of how individuals may find your website via, for example, a Google or Yahoo search.
SEO is however an ongoing process of ensuring that your website has the best possible chance of being ranked within the major search engines, (Google, Yahoo, MSN etc.), for your chosen keywords and phrases. In addition to this, various SEO campaigns can be constructed to help boost a particular area.
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Link Building and Directories – see our separate page on how to potentially improve the rankings of your website via link building and the use of directory entries.
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Email Campaigns - another way of staying in-touch and informing either potential or existing customers; or those that you wish to communicate with. Lists can be created via a form(s) on your own website, obtained from other sources or manually entered. Ad-hoc or regular mail-outs can then be organised direct from our own reliable and non-blacklisted servers.
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Advertising Spots - there are many websites that sell banner adverts and advertising spots, if several have the same or similar audience as your website, it may be worth considering placing an advertisement with one or perhaps all of them. We can design any such advert if required.
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Pay per Click - you have probably seen the sponsored links across the top and on the right hand side of Google, these are simply advertisements whereby you bid a price 'per click' for a particular spot (more popular and general keywords and phrases being more expensive than more targeted and specific ones) and then pay the bid price when individuals click on your ad. This of course does not guarantee a sale, (if that is your aim), but it at least gets a visitor to your website!
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Tuscany Web Design offers free informal advice on the services outlined above to ensure that you are aware from the outset of the various methods of internet marketing available for your website. Quotations are available on request at any time for the above - bon voyage!